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UPSC Civil Services Examination 2022 Training Program @ SPIPA 2021-22 (OJAS)

Sardar Patel Institute of Public Administration (SPIPA) has published an Advertisement for the below-mentioned Exam. Eligible Candidates advised to refer to the official advertisement and apply for this post. You can find other details like age limit, educational qualification, selection process, application fee, and how to apply are given below. Keep checking Government Job Updates regularly to get the latest updates.

Educational Qualification:

  • Must posses graduation from recognized university.(Please read the advertisement.)


  • Age from 21 to 32 years ( Reservation have relaxation as per government rules)

Application Free:

  • General - ₹300/-
  • All other - ₹100/-

How to apply:

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Important date:

  • Start date of online application: 15-03-2021 (2:00 pm)
  • Last date to apply online: 14-04-2021 (until 11:59 pm)

Business to business marketing is evolving - and it is not just the industry. Vendor marketing efforts can grow even further with customers. When you see a seller repeatedly selected, or it officially earns a designation as a preferred seller, this is a sign of marketing development.

Most B2B marketing efforts begin with a cold. Either a seller is new, with a new product category, or it is entering a new market and trying to enter an account for the first time.

Regardless, the marketing involved for those cold spots is of a missionary type, and a smart salesperson will try to identify target prospects by job title or tasks to find people in departments that are likely to have a particular business problem. is.

With little uptake, a seller can easily send introductory materials to a prospect who is ready for more, causing the sales cycle to stall - or worse. The opposite also happens.

Nevertheless, marketing is the number one game. You do not want to invest much in an account, but you want to capture the business by getting the right content at the right time. Better marketing requires better information, and this is where marketing is evolving.

A successful seller will look for similar situations in the target account - where it may have similar business problems to sell. The second marketing and sales effort is usually more efficient, simply because the first customer serves as an internal reference.

We know all of this, and after the first sale, the marketing effort shifts from missionary to account-based, as the internal lines of communication the seller can take advantage of.

A smart seller knows not to rely too heavily on those internal lines of communication, because even under the best of circumstances, a customer is free to look around and duty-bound to select the best.

ABM for rescue
This is where account-based marketing can shine. As an example, consider IBM's account-based marketing strategy led by Amber Armstrong, vice president and CMO for IBM's Watson IoT.

As many people know, Watson is an advanced technology combining natural language processing, information retrieval, knowledge representation, automated reasoning, and machine learning to answer questions.

A few years ago, Watson had a signal achievement, winning Josh! The game show is playing against some very bright past winners. Set that one high bar.

Watson-based products include Maximo for enterprise asset management; TRIRIGA for buildings, facilities and real estate management; And IBM Engineering for engineering life cycle management and physical products design.

The two threads run through the Watson IoT and its products. First, they are all designed to find needles in haystacks - bits of important information that big businesses need, which can have a material impact on the top and bottom lines.

Second, the universe of people who care about what Watson IoT can find, and who have the budget to implement Watson IoT solutions, is rather small. Marketing for these people is another needle-in-a-histack problem that prompted IBM to seek help.

It turned to G2, perhaps the world's largest marketplace for software discovery, purchase and management.

Marketing strategies that work at the instructional level are unlikely to work at the C-level, simply because there are rude wtih offers for C-level execution solutions that will transform their businesses for the better - but only in a day This is the time.

Frankly, the style of marketing that works at the director level is often not suitable for higher people, and it was supposed to attract people who wanted to attract Armstrong.

What to do?
Ertrongong discussed it in a recent interview and requires a blunt approach.

The first part is not very different from traditional marketing. "We target paid media and social media and we also target specific companies with specific messages," he said.

One important difference is Armstrong's idea G2, a firm that uses crowdsourcing to gather users' opinions to rank users and companies and products.

G2 provides its customers with the ability to customize "Product Profile Pages" with appropriate information about their products, so that when prospective customers can read the opinions of real users, they receive additional information at the moment, without extra effort can do.

G2's approach helps vendors break through the initial marketing cycle and get closer to decision-makers during their deliberation processes, and makes the initial sales look like a follow rather than an icebreaker.

Of course, G2 respects the privacy of its users, but simply knowing that some interest was expressed by some person in a company is often enough to give salespersons something to work with.

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